Associate Creative Director/Writer, cilantro avoider
Gaby was born in Monterrey, Mexico, but she likes to tell people that she’s from Mexico City because she lived there for 29 years. She graduated from Universidad Iberoamericana with a Law degree but decided to switch gears after working long days as a corporate and real estate lawyer. One fateful Wednesday afternoon, she took a leap of faith and quit her job. Almost immediately after that, she was lucky enough to land a cool Editor job at Mexican media company, Televisa, where she wrote about babies, personal finances, food, and pets.
After a couple years she moved with her family to sunny California, where she worked as a Senior Social Media Copywriter for multicultural agency Gallegos United. There, she fell instantly in love with advertising. Life (aka, her husband’s job) took her to Dallas, Texas, where they’ve lived since 2018. In 2019 she joined GTB as a Senior Copywriter, where she got a chance to do some pretty cool work for Ford Motors and the Texas Ford Dealers. She recently left the car advertising world to become the first Mexican Plot Twister.
Professional Not-So-Humble Brags:
Gaby has done it all, from negotiating multimillion-dollar real estate deals to concepting and seeing through countless campaigns for clients like Chick-Fil-A, Ford, Kia, and Hass Avocados. She’s equally proficient writing in Spanish and English, which has helped bring a touch of Mexican flavor to her general market clients.
Interesting Cocktail Party Tidbits:
Learned how to read before age 4 – her grandma called the news to tell them and her story appeared in a local newspaper. By age 7, she was reading in English and Spanish. Hates to cook, loves to bake. Probably the only Mexican who hates cilantro. Has three kids, including a Pandemial baby, and two dogs. Weirdly passionate about exercising.
Best plot twist (so far):
Started out her professional career as a lawyer; is now a copywriter. As plot-twisty as it gets.