Director of Media, bookworm, proud Hufflepuff
Sarah is a native Texan but grew up all over the country as an “Air Force brat.” After changing her major several times at The University of Texas at Austin, she scared her parents when she told them she’d changed yet again, this time to advertising (prompted by her childhood love of watching Bewitched). After breaking multiple curves in Texas Media sequence classes, she knew media strategy was the right fit. After graduating, Sarah spent the next 18 years at The Richards Group creating media strategies for national and local clients across a wide mix of categories, including healthcare, grocery, CPG, retail, and automotive. She then worked at firms Merkle and Starcom, leading media strategy for a national grocery brand and a worldwide technology brand, before landing at Plot Twist.
Professional Not-So-Humble Brags:
In 2018, Sarah was awarded the Digital Account Manager Award of Excellence by the Dallas Alliance for Women in Media. Her team also received two Dallas/Ft. Worth Excellence in Interactive Marketing Awards in 2019 for their work on MD Anderson Cancer Center. But her most treasured “awards” though, are from team members and clients commenting on how they appreciate her calm demeanor.
Interesting Cocktail Party Tidbits:
Sarah’s grandmother instilled in her a love of jazz standards and all the great crooners, which inspired the names of her poodle-mix pups, Crosby and Bennett. She also has a deep love of all things French and a lifelong desire to become fluent in the langue maternelle. In trying to brush up and improve her skills, she may be found practicing her vocabulary on Crosby and Bennett.
Best plot twist (so far):
When Plot Twist first went into business, Sarah told a friend and former Richards Group colleague, “If they ever start media, maybe I can join them.”